| 제목 | 41권 2호 When does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gain | ||||
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| 작성자 | 성희 전 | 조회수 | 79 | 날짜 | 2018/07/16 |
| 첨부파일 |
40483_2014_16_OnlinePDF.pdf |
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Abstract This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, confirmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these findings are further discussed. Keywords Internet, Multitasking, Information seeking, Information gain
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